With the sale of their RSS business, IBM is well poised to help Toshiba push POS hardware globally, particularly in emerging markets, as well as focus on the back-end analytics and integration services. In 2011, IBM launched the Smarter Commerce initiative, an initiative that helps companies integrate and automate supply, marketing and sales channels. Part of the deal is a multi-year contract between IBM and Toshiba TEC, a subsidiary of Toshiba Corporation and Japan’s leading maker of POS systems, in which Toshiba TEC will become an IBM Premier Business Partner for Smarter Commerce. The RSS business includes POS hardware solutions and services. IBM and Toshiba TEC announced an agreement in April, under which Toshiba will acquire IBM’s Retail Store Solutions (RSS) business. With the sale of its Retail Store Solutions business, Point-of-sale (POS) hardware is now going the way of IBM’s old PC business, which was sold to Lenovo in 2005. Throughout the past decade, IBM has strategically re-oriented its primary business model toward software and technology services and geared up to become more clearly defined as a consulting firm.
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