![]() Most significantly and unlike direct mail, emails are trackable. While there are some similarities, it’s not until we look at the differences between the two methods that email marketing really begins to shine. This lets companies reach larger and wider audiences with greater frequency and lower expense. They’re also similar because both are relatively cheap and so can be sent in large quantities. They’re similar, since both help companies reach out to customers with their marketing message. Many describe email marketing as the online version of direct mail marketing. ![]() In fact, if measured by volume alone, it’s probably the most popular marketing method of all time! So what exactly is email marketing, what does it accomplish for businesses and why is it so popular? We answer these and other questions below. Email marketing is one of the most popular marketing techniques around.
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